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Here are the chapters for this video. Feel free to jump around accordingly:

0:00 Introduction
1:36 Big Booze Is Actually Struggling
5:15 Alcohol’s Grip on Culture
8:08 The Death of Third Places?
9:22 The Misleading Gen Z Chart
11:01 The Pandemic and The Wellness Boom
13:07 Sober Social Media
14:11 Things HEAT UP
15:27 Dry January and Sober Curiosity
17:02 Zyn, Weed, and Other Vices
18:52 What Is Big Booze Doing About It?
19:45 Lobbying, Farm Bill, and Dietary Guidelines
22:25 Did Gen Z Kill Alcohol?

Note:
I deliberately leave the channel icons and video titles on each video for reference in case anyone wants to see the full videos featured in these documentaries. If anything is unclear, or for additional references, please reach out, and I will happily provide a link to any of the following content discussed, featured, or used as a b-roll in the video.

Copyright Note:
Copyright Disclaimer under section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research.

Music:
All songs featured in the video are from:
- Epidemic Sound: https://share.epidemicsound.com/8mvwnm (referral link)
- YouTube's Audio Library
- Kevin MacLeod's royalty free music library: http://incompetech.com/
- Ian Taylor's RuneScape Music library owned by Jagex LTD. Please check out their music on Spotify if you are into that style. I cannot emphasize enough how good the music is.

Thanks so much for watching!

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